Wiggle Homebase Retail Concession


For a number of years, online cycle retailer Wiggle were the main sponsor for the Ride London summer event.  A part of this was the event registration centre that occupied a Hybrid Exhibition and Retail space.

Wiggle advanced their customer interaction with a series of in store concessions across the UK, designed and executed by White Space Creative.

The Event Brief

In order to take their online presence into a three dimensional space, Wiggle secured an exhibit space at the Ride London event registration zone inside London Excel.  

The space had to be free flowing, allowing all competitors to browse a variety of products during the registration process, as well as try out products with the goal of making on the day sales.

The Retail Brief

To upscale their online presence, Wiggle wanted to create a tangible presence using temporary instore concessions.

We needed to create a space where current Wiggle customers could experience more from the online retailer complete with click and collect counters, service stations and refreshment points. All within an existing store’s retail floor.

an exhibition stand