Soraa light + build
Innovative pioneers in lighting technology, Soraa offered us the opportunity to showcase their beautiful product range in a series of international trade shows.
Soraa isn’t just a lighting solution, it’s a revolutionary crystal development that assures simply perfect light.
Our task was to demonstrate simply perfect light in traditional trade show spaces.
Essentially designing a stand around a product that showcases itself.
We designed stands with through spaces to allow customers to flow beneath the light and shadows. Giving height to the stand and pillars to reflect light ensured the stand captured attention from afar.
Bringing customers into the space they could experience a closer product demonstration and understand the difference Soraa creates to living spaces.