Illumina provide technology solutions for genetic research sciences. They briefed White Space Creative to apply new thinking and design to their exhibition presence.
With a range of products to showcase and demonstrate, our solutions are tailored to fit their differing product requirements and exhibitor audiences.
The System Based Modular Solution
Our first system for Illumina is this hard-wearing system based modular exhibition stand. A product focused stand that adapts to various spaces and settings. Illumina's sequencing machines lead the visual appeal with a warm but clinical styling embodying the rest of the stand to reflect the typical working environment of these machines.
The Custom Build Solution
Illumina's custom build stand progresses from their modular stand in size, space and use. This custom built stand creates more comfort for attendees and embeds Illumina's brand into the feel of the exhibition space.
Lighting, flooring, seating and colour are all tailored to fit Illumina's brand style. This look and feel informs the identity we use at the centre of our designs for Illumina's exhibiting presence currently.
The Technology Solution
For the past 3 years, Illumina lead with interactive technology as the centrepiece for their presence at ESHG. Our design, build and styling had to create and support an uncluttered, user friendly exhibition space.
A wall of 16 interactive touch-screens sat beneath a canopied brand banner, effectively removing the walls and constrictions of a typical stand. A custom built centre piece housed more interactive devices.
Off site, we created a private, branded room for Illumina's ad-hoc meetings resulting from stand interest.
Illumina also hosted an evening of networking drinks for which we provided event to bar sign posting, on site signage and branded cube seating.