Burgess Monaco Boat Show
Burgess
Global superyacht industry leader, Burgess Yachts teams with White Space Creative to deliver world class hospitality showrooms at international boat shows.
The Brief
Having worked with Burgess across a number of events, the Monaco Boat Show is the flagship event in their tradeshow schedule.
A chance to showcase the latest in their impressive fleet, Burgess take the key ‘end of jetty’ position.
Once on site, we have a limited timeframe and challenging environment to build a temporary, luxury hospitality suite fit for calibre of clientele Burgess attract.
The Solution
Never wanting to stand still, we challenged ourselves with building an even more impressive stand for the 2017 Monaco Boat Show that in previous years.
A 100m sq. space at the end of Monaco’s jetty was transformed into a fully weather tight hospitality suite.
The project required exacting design to work with the logistical prohibitions of the working space. Additional planning had to account for the changing seafront weather, portability of materials and working proximity to boats moored alongside the space.
Having a fully integrated project team ensured that every challenge was accounted for and managed seamlessly. Designers were on site during the build to ensure the integrity of design was retained and the client branding perfectly displayed.