Boehringer Ingelheim Vetstream
Pexion manufacturer, Boehringer Ingelheim worked with White Space Creative to deliver an interactive and memorable visitor experience at animal health trade shows across the UK.
Pexion aids dogs suffering with epilepsy, Boehringer wanted to create an experience that would imbed a long-term memory association between the condition and Pexion with visitors.
Pexion’s point of difference is delivering a treatment for canine epilepsy without the side effects other treatments on the market do.
White Space Creative were tasked with designing a unique display stand that was cohesive with their product advertising campaign and acted as a promotional in-show tool.
To create a memorable experience and interact with visitors we designed an exhibition stand that recreates the side effects of those symptoms from a human perspective.
We delivered a seemingly traditional looking family house from the outside. On entering however, visitors began to experience the side effect symptoms through an array of manipulations. Distorted angles, sloped flooring and an overload of sensory touchpoints brought the reality of canine epilepsy to the visitor.
The final detail was a data capture point in the garden as visitors exited the house. This unique, custom built exhibition stand created a talking point at every event Boehringer attended.