Adidas Oxford Street Store


The Brief

‘Climachill’, Adidas’ new sportswear technology needed to be fully demonstrated and showcased to Adidas sales teams ahead of retail launch.

Adidas wanted to go beyond a traditional product demonstration, they needed staff to feel the technology and build a desire that could cascade to their instore service to customers.

Adidas Boost in Store

Our work with Adidas continued in store with custom-built promotional concessions, display stands and point of sale units.

Design, delivery and installation at each site was bespoke to each store’s requirements.

The engagement that began with their staff was extended to customers with interactive features and competitions embedded into the design of the stands.

an exhibition stand