Adidas Oxford Street Store
Adidas
The Brief
‘Climachill’, Adidas’ new sportswear technology needed to be fully demonstrated and showcased to Adidas sales teams ahead of retail launch.
Adidas wanted to go beyond a traditional product demonstration, they needed staff to feel the technology and build a desire that could cascade to their instore service to customers.
The Solution
Working with creative agency Savvy, we created an interactive, educational experience for Adidas staff.
White Space Creative’s graphics team designed a stage set to kick start the event, complete with dry ice to initiate the sensory effect of Climachill.
Teams were then moved through 4 ‘zones’. Each zone was a purpose built standalone unit delivering unique kinaesthetic learning experiences.
By engaging staff in this dynamic exercise their enthusiasm for the product is delivered to customers within bespoke instore retail concessions also provided by White Space Creative.
Adidas Boost in Store
Our work with Adidas continued in store with custom-built promotional concessions, display stands and point of sale units.
Design, delivery and installation at each site was bespoke to each store’s requirements.
The engagement that began with their staff was extended to customers with interactive features and competitions embedded into the design of the stands.